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Primo Picks are a unique line of H-E-B products featuring distinct local items. To raise awareness and share the stories behind these products, we enlisted former San Antonio Spurs star Bruce Bowen and H-E-B's Julie Bedingfield. They traveled across Texas, meeting the creators behind the Best of Texas Primo Picks. I contributed to this project by assisting with concept development, art direction, and design.

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Bruce and Julie meet locals Luis and Marsha Morales, creators of Humble House sauces and H-E-B Quest for Texas Best winners.

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Bruce adnd Julie meet the Culinary Cowgirls! These two friends set on a mission to create an all-natural queso you can't put down.

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Bruce and Julie meet up with F.U.B.A.R. BBQ sauce creator, BBQ competition champ, and army veteran Dennis Butterworth.