Best of Texas

Youtube Series

Primo Picks are a line of H-E-B's distinct and local products not found anywhere else.

In order to create awareness and tell the stories behind the products we sent former San Antonio Spurs star Bruce Bowen and H-E-B's Julie Bedingfield to taste the way across the Lone Star State and meet the people behind some of the Best of Texas Primo Picks at H-E-B. I was responsible for helping with concept, art direction, title graphics package, truck wrap, and digital assets.

Client

H-E-B

Date

7/5/2018

Channel
YOUTUBE WEB SERIES by the numbers


2.2M Views

Bruce and Julie meet locals Luis and Marsha Morales, creators of Humble House sauces and H-E-B Quest for Texas Best winners.



1.1M Views

Bruce and Julie meet up with F.U.B.A.R. BBQ sauce creator, BBQ competition champ, and army veteran Dennis Butterworth.



1M Views

Bruce adnd Julie meet the Culinary Cowgirls! These two friends set on a mission to create an all-natural queso you can't put down.