H-E-B Crawfish Social Media
In order to promote H-E-B as a destination for live Louisana crawfish, I created an ad that would run in various formats online. Not only did we aim to make it look delicious, we also wanted to portray that crawfish season brings friends and family together for a great time. There are subtle nods to Texas by the newspaper seen on the table in different cuts. The ad was run in different Texas cities and the newspaper was switched out to represent the specific area.